Product designer with 10+ years of experience creating digital products and e-commerce experiences for global brands. Focused on high-consideration journeys, I design elegant, human-centered solutions that bring clarity to complexity and help customers make confident decisions.
Projects
These are summaries. Happy to walk through process, decisions, and visuals in a conversation.
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![Volvo Cars]()
Volvo Cars
Shaping Volvo's digital shopping experience, spanning vehicle discovery and selection, purchasing products and services, and post-purchase experiences across web and app.
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![Chanel]()
Chanel
Exploring the future of omnichannel luxury retail with Chanel, translating emerging opportunities into digital concepts that connected product ownership, clienteling and brand storytelling.
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![Cartier]()
Cartier
Shaping Cartier’s luxury e-commerce experience, defining platform capabilities and customer journeys tailored to jewellery and watch retail.
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Chloé
Strengthening Chloé's online experience through data-driven improvements, refined customer journeys and scalable design foundations.
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Cidade Matarazzo
Designing the foundations of Cidade Matarazzo's consumer app, bringing content, commerce, and personalised discovery together across a luxury lifestyle ecosystem.
Clients
Volvo Cars
Chanel
Harrods
Cartier
Chloé
Bergdorf Goodman
Cidade Matarazzo
Reebok
YOOX Net-a-Porter Group
Moon Boot
Condé Nast
Violet Grey
XING
Sacai
Ferragamo
About
Bio
Portuguese product designer based in Uppsala, Sweden, with a background in graphic design and 10+ years of experience designing digital products and commerce experiences across luxury retail, marketplaces and automotive.
My foundation in visual design still shapes how I approach craft, communication and the details that make an experience feel considered. Over time, my work has expanded into product strategy, systems thinking, and end-to-end customer journeys: from early discovery through launch and iteration.
Across different industries and product contexts, I’m drawn to complex, high-consideration experiences: moments where people need clarity, confidence and trust before they can take the next step. The work I enjoy most is not just designing the flow but understanding which problem is worth solving, making trade-offs explicit and helping teams create solutions that can scale across markets, systems and moments in the journey.
Currently, I’m working at Volvo Cars, designing digital experiences across vehicle discovery.
Expertise
→ Product Design
→ UX/UI Design
→ E-commerce
→ Design Systems
→ Customer Journeys
→ User Testing
→ Prototyping
→ Interaction Design
→ Design Strategy
→ Stakeholder Management
→ AI-assisted Design Workflows