Portuguese designer based in Uppsala, Sweden, with a background in graphic design and 10+ years of experience across multiple industries, countries and digital products.

My foundation in visual design still shapes how I approach craft, communication and the details that make an experience feel considered. Over time, my work has expanded into product strategy, systems thinking and end-to-end customer journeys.

I’m curious by nature and drawn to the messy middle of product work: new challenges, unfamiliar domains, unclear questions and the moment when a team is still figuring out what problem is really worth solving. Having built a life and career across countries, I think I’ve also developed a soft spot for navigating ambiguity, learning quickly and translating between different perspectives.

Outside work, I’m a mother to a one year old daughter and volunteer as a projectionist at Fyrisbiografen, one of Sweden’s oldest cinemas. This means most of my free time is spent managing tiny humans and old projectors.

I’m also an avid podcast listener; my current favourite is The Hidden Third, which probably says enough about my interest of thoughtful conversations and questions without obvious answers. And as a Portuguese person living in Sweden, I remain an unapologetic lover of the sun.