Designing consumer experiences that connect complex systems to clear human value.
Senior Product Designer focused on high-impact consumer journeys where user needs, product ambition and complex systems meet. I bring curiosity, product thinking, and thoughtful craft to help users understand their options, products deliver on their purpose, and teams move forward with clarity.
Turning Volvo’s Service Plans into a scalable digital offer
Shaped the web purchase journey for a complex aftersales product, helping customers compare plans with more confidence while validating .com as a new digital sales channel.
Reducing checkout friction for Cartier’s one-page purchase journey
Owned the checkout experience across regional payments, gifting, personalisation, and edge cases — creating scalable patterns for high-value luxury purchases.
Reimagining Chanel’s queue as a branded service experience
Created cross-device concepts for the flagship store that helped transform waiting into a more considered moment of client care, anticipation, and boutique readiness.
Designing the foundations for Cidade Matarazzo’s luxury lifestyle app
Helped take the product from 0 to 1, defining the design foundations for an ecosystem that brought fashion, content, commerce, and personalised discovery together.
