Volvo Cars
I've worked across two stages of Volvo's customer journey. I started on the Webstore and Appstore team, building digital commerce for products and services beyond the car itself, the kind of work that has to scale across a constantly growing catalogue of services and campaigns.
More recently, I moved to the Car Selector & Merchandising team, expanding my focus to the discovery and consideration stages of the car-buying journey. We help customers move from interest to confidence by making it easier to discover, compare, and choose the right Volvo, while surfacing relevant cars, offers, and campaigns throughout the online shopping journey.
Key Contributions
Owned the design of Product Detail Pages and eligibility flows for offerings like Service Plans, including the edge cases around what a customer is and isn't eligible for, which is usually where these flows break.
Led design of the Product Detail Page and checkout flow inside the Volvo Cars app, from early discovery through to purchase.
Designed subscription and payment management experiences across the Volvo Cars app web, supporting customers beyond the point of purchase in an omnichannel experience.
Built a reusable campaign page template for seasonal accessories, blending editorial and commerce, used across three campaigns since launch.
Partnered with product and engineering from discovery through delivery, translating ambiguous requirements into flows that held up under real technical constraints.
